LENSET FACT SHEET
Updated 5 October 2026. Lenset 1.0.8. Current version of this file and the full press kit: https://lenset.camera/press

Lenset is a director's viewfinder for iPhone with real lens vignettes, the first real zoom control for iPhone and the sun path saved with every capture. Built in Stockholm by cinematographer Robin Asselmeyer.


WHAT IT DOES

Director's viewfinder: Frame through the camera you'll actually shoot. Pick a body, a sensor format and a lens. The preview scales to match: frame lines, focal length, coverage ratio.

Lens coverage overlay: Vignettes from real lenses. See if and how a lens vignettes on your chosen camera and format. Every vignette comes from a lens tested at Ljud & Bildmedia rental house in Stockholm. 335 lenses so far, and each update adds more.

Zoom control: The first real zoom control for iPhone. Full zoom speed control, a thumb joystick and zoom curves like the ones found on real zoom controls.

Location scout: Sun data in every capture: sun direction, sunrise, sunset, blue hour and golden hour, so you can plan what time to shoot.

Recording: 4K with timecode overlay. LUTs, vignettes, frame lines and crops are baked in as you shoot. Import your own .cube LUTs.


QUICK FACTS

Released: 8 May 2026. Current version 1.0.8, 11 September 2026.
Price: $19.99, 249 kr, 22,99 €, £19.99. One-time purchase, no subscription.
Requires: iPhone 12 or later, iOS 17 or later.
Privacy: No accounts, no tracking, no cloud. Footage stays on the device.
Cameras and lenses: 163 cinema cameras, 324 lens sets, 335 lenses with vignette data, as of 1.0.8.
Company: Eyvin Studios AB, Stockholm.
App Store: https://apps.apple.com/app/id6761785149


WHAT FILMMAKERS SAY (App Store reviews)

"Every cinematographer needs this app. Perfect for planning your shots." Sommartommy

"Love the ability to see the actual vignetting. It saves a lot of headache." Topdpdog

"The Zoom Control is such a great feature!" Josh.L9


FOUNDER

Robin Asselmeyer is a cinematographer in Stockholm, represented by XO MGMT. Credits include Raised by Krump, Baba and work for IKEA, Porsche, McLaren and Adidas. Lenset started in 2025 with a simple need: a proper zoom control for the iPhone cameras.

Showreel and credits: https://www.robinasselmeyer.com
Instagram: https://www.instagram.com/robinasselmeyer/


BOILERPLATE

Lenset is a director's viewfinder for iPhone, built by cinematographer Robin Asselmeyer. Frame through real cameras and lenses, with vignettes captured from real lens tests, a cinematic zoom control and sun data in every capture. One-time purchase, no accounts, no cloud.


BRAND

Lenset is one word with a capital L. The company is Eyvin Studios AB.
Colours: black #000000, white #F5F5F7, gold #E8B04A.
Use the icon as it is, and the mark on black or another dark background. Please don't alter them or imply endorsement.


LINKS

Website: https://lenset.camera
Press kit: https://lenset.camera/press
Every release: https://lenset.camera/whats-new
App Store: https://apps.apple.com/app/id6761785149
Instagram: https://www.instagram.com/lensetapp/
YouTube: https://www.youtube.com/@Lensetapp


CONTACT

Robin Asselmeyer, founder, Eyvin Studios AB
hello@lenset.camera
Stockholm (CET). Promo codes on request. Available for interviews and demos.