Press
Press kit
Lenset is a director’s viewfinder for iPhone with real lens vignettes, the first real zoom control for iPhone and the sun path saved with every capture. Built in Stockholm by cinematographer Robin Asselmeyer. Everything on this page is free to use when covering Lenset.
Updated 5 October 2026 · Lenset 1.0.8
[email protected] · promo codes on request
Quick facts
- Released
- 8 May 2026. Current version 1.0.8, 11 September 2026.
- Price
- $19.99 · 249 kr · 22,99 € · £19.99. One-time purchase, no subscription.
- Requires
- iPhone 12 or later, iOS 17 or later.
- Privacy
- No accounts, no tracking, no cloud. Footage stays on the device.
- Cameras and lenses
- 163 cinema cameras, 324 lens sets, 335 lenses with vignette data, as of 1.0.8.
- Company
- Eyvin Studios AB, Stockholm.
- App Store
- apps.apple.com/app/id6761785149
What it does
- Director’s viewfinder
- Frame through the camera you’ll actually shoot. Pick a body, a sensor format and a lens. The preview scales to match: frame lines, focal length, coverage ratio.
- Lens coverage overlay
- Vignettes from real lenses. See if and how a lens vignettes on your chosen camera and format. Every vignette comes from a lens tested at Ljud & Bildmedia rental house in Stockholm. 335 lenses so far, and each update adds more.
- Zoom control
- The first real zoom control for iPhone. Full zoom speed control, a thumb joystick and zoom curves like the ones found on real zoom controls.
- Location scout
- Sun data in every capture: sun direction, sunrise, sunset, blue hour and golden hour, so you can plan what time to shoot.
- Recording
- 4K with timecode overlay. LUTs, vignettes, frame lines and crops are baked in as you shoot. Import your own .cube LUTs.
What’s new
Version 1.0.8, 11 September 2026: the older ARRI and RED bodies are now in the app, along with Arriflex and other film cameras and a long list of new lens sets. Every release, newest first, is on What’s new.
What filmmakers say
“Every cinematographer needs this app. Perfect for planning your shots.”Sommartommy · App Store review
“Love the ability to see the actual vignetting. It saves a lot of headache.”Topdpdog · App Store review
“The Zoom Control is such a great feature!”Josh.L9 · App Store review
Renders
Lenset on an iPhone, on black, 2048 × 1574.
Clips
Screen recordings of the app, H.264, no audio. The same clips run on the phones on the home page.
App Store screenshots
Full resolution. iPhone 1290 × 2796, iPad 2048 × 2732.
Brand
Lenset is one word with a capital L. The company is Eyvin Studios AB. Colours: black #000000, white #F5F5F7, gold #E8B04A. Use the icon as it is, and the mark on black or another dark background. Please don’t alter them or imply endorsement.
Founder
Robin Asselmeyer is a cinematographer in Stockholm, represented by XO MGMT. Credits include Raised by Krump, Baba and work for IKEA, Porsche, McLaren and Adidas. Lenset started in 2025 with a simple need: a proper zoom control for the iPhone cameras.
robinasselmeyer.com · @robinasselmeyer
Photo at full size JPG · 3312 × 4104 · 1.0 MB
Downloads
- Everything except the iPad screenshots, in numbered foldersZIP · 22 MB · 5 October 2026
- Fact sheetTXT
- Press releaseTXT
Contact
Robin Asselmeyer, founder, Eyvin Studios AB. [email protected], Stockholm (CET). Promo codes on request. Available for interviews and demos.